Gumi Stories

(With business models to imbibe)

It is widely accepted that innovation is important for every economy’s success; more so in Africa. And this is a part of our mission we never tire of singing from the rafters. Innovations and startups are borne out of the strong desire to solve the numerous problems plaguing the continent.

We introduce a few of these startups below:

Gokada was created to increase easy mobility; the Cardiopad was introduced to grant African patients living in remote areas easy access to heart examinations such as the electrocardiogram (ECG) through a touch screen medical tablet while the results of the test are transferred wirelessly to specialists for interpretation; Farmcrowdy was created to be a go-between for farmers on the field and interested investors from all locations; Piggybank was created to help others save their money better. There have also been a series of projects and programs run with the aim of improving the various sectors of the continent’s economy.

With the rise of these startups has also come the challenging of larger companies most of which have seen some struggle in remaining relevant and engaging in innovative trends. These larger organizations need not close down or remain stagnant; they also can create newer paths and discover newer revenue streams. This will take active participation in innovative activities and involving not only innovations in products and services alone but also in processes, business models, customer relationships and employee relationships.

The viability of an organization depends not on a one-off event but the execution of a series of processes as well as the introduction of newer components (business models, value propositions, and partnerships) according to its environment. It is paramount therefore for each organization to seek ways through which it can improve its value in the market and secure its life cycle maximally.

Models to imbibe

In creating a good business model, it is not enough to focus solely on the organization and its profits; seek to solve other problems whilst creating value. The place of research in discovering newer revenue streams and building the future cannot be stressed enough; paying attention to trends and ideas not only within one’s industry is very important.

Among the multiple models that have been used, here are a couple of strategies you can apply next year:

Involve people in your value proposition process.

Targeting the needs of people and aiming to reduce waste, SuperBrugsen supermarket allows it customers select which local produce they want and puts them on sale; it crowdsources suggestions for its local products. Consumers desired more local products; to meet this demand the supermarket collects data on what the customers want and the manager taste-test the products to ensure quality. This helps them increase their revenues and profits whilst reducing waste and encouraging sales of local products.

Give your customer the option of purchasing or sharing.

SOLshare brings a new approach to providing affordable solar electricity through its peer-to-peer solar energy trading platforms based on distributed ledger technology. They sell the SOLbox which functions as an individual node of the electricity trading network and give consumers the option of purchasing or sharing a nano-grid.

Help your customers save time and teach their children the art of giving.

By gathering data from parents about their children and their several growth stages, KidBox meets the children’s clothing needs whilst helping parents save time from shopping every time their kid has a growth spurt. Through a combination of machine learning, data science, and human curation the company sends a box of clothes monthly for $98. Every time a customer keeps a full box of clothes, they can pick a charity to which Kidbox will donate a kid’s outfit.

Connect your students to teachers in other countries to improve their learning.

VIPkid contracts with North American instructors and matches them with Chinese pupils for one-on-one video sessions in English — along with a growing stable of other subjects. Students follow up these live video lessons with online learning.

Be a go-between

Twiga Foods is a mobile-based supply platform with the vision to become Africa’s largest grocer without opening a single grocery store. They connect farmers and vendors to fair, modern markets. They provide a platform for vendors, who operate at kiosks, to order a supply of fresh produce at a lower cost.

Help stop food wastage and provide soil- friendly fertilizer.

California Safe Soil collects fresh food waste from supermarkets daily and with their patented technology within three hours grinds the food, digests the food and breaks the food down into a liquid fertilizer called Harvest to Harvest, which goes through farmers drip irrigation lines to grow the next organic crops.

Help others organize their business easily.

Buildium is a Web-based property management solution that enables managers of residential and association properties to take complete control of every aspect of their business, including the rent, vacancy, and maintenance cycles.

Each of these models can be adapted to fit the context of an organization with the right tools. Need help applying these business models into your setup, contact us at; we will be happy to lend you a hand.

Gumi & Company

Fun Trivia: Who Paid 99¢ asks people to pay 99¢ to find out the last person who paid 99¢. Cool hack!



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