In the Market for New Venture Opportunities?

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Types of Opportunities

  1. New product or service
  2. Existing product, but in a market where it is not available
  3. Franchise tested and tried.

New product or service

Existing product, but in a market where it’s not available

Franchise tried and tested

Sources of Opportunities

(Deep) Customer Insight

Competitors

Industry Trends and Insights

Experience

  • Consumers
  • Competition
  • Complimentary products and
  • Macroeconomic environment and trends.

Interested in learning about practical strategies for your product or business? Sign up for our 1001 with Gumi newsletter for business executives and senior employees.

What to do when you find an opportunity:

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