In my professional and personal experience so far, the seemingly difficult, combative, and argumentative people are one of the most passionate and conscientious people I know. They turn out to possess personality traits that characterize innovation champions. We are all wired to avoid difficult situations, colleagues, friends, and family members…

What is Brainstorming? Brainstorming is a group activity that involves idea generation and knowledge sharing for solving specific problems. Group members are encouraged to think without interruption in order to come up with creative solutions. …

Hello, everyone! My name is Nemi, and the 31st of March marked my 100th day working at Gumi and Company as a Research and Communication Analyst. I can hardly believe it! It feels like just yesterday I got on my first team call (hybrid work life). But here we are…

In recent years, AI has become increasingly popular. When we talk of impressive solutions of our time, it can’t be done without mentioning AI. Artificial intelligence has become an integral part of problem solving from Agriculture to governmental solutions to household solutions. AI has left footprints across various industries, from…

Definition of Product Innovation To define product innovation, it’s great to start off with what innovation is. To put it simply, innovation is doing things in a new way. It could be a new product, new process or a new service. …

What are Super Apps When you hear the word super apps, superpowers come to mind. An app that has powers beyond what is normally available. This isn’t far from the truth, as super apps provide access to other mini-applications that make it easier to accomplish various tasks. Super apps function like an ecosystem. They…

A market analysis helps you understand a market and decide if the market is worth venturing into or investing in. Market analysis is the process of understanding the dynamics of a target market within a specific industry. The dynamics include market size, customers, competitors, market revenue, price structures, behaviours, etc…

Productivity and effective communication, the holy grail for developing businesses that scale. In the quest for market share dominance and excellent product-market fit, organizations have deployed numerous strategies to ensure that they remain competitive in the business landscape by regularly pushing superior consumer-captivating products to capture as much value as…

The road that leads to building a prototype is not an easy one and this milestone isn’t the end of product development. …